{"title":"New Arrivals","description":"","products":[{"product_id":"celestial-noir-vert","title":"Celestial Noir Vert","description":"\u003cp\u003eGreen means go with alt*ego.\u003c\/p\u003e\n\u003cp\u003eUncompromising clarity, all day comfort and a signature sparkle edge – the Celestial Noir Vert features polarised lenses that are engineered to reduce glare and sharpen contrast to that your perspective stays crystal clear.\u003c\/p\u003e\n\u003cp\u003eA lightweight frame in classic Black with gentle rubberised nose and arm pieces; also featuring touches of Neon Green Swarovski to prove that high performance doesn’t have to sacrifice high style.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included. \u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":55965776806275,"sku":"CNV","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/Black_Frame_Green_Crystal_SIDE_2.jpg?v=1752080003"},{"product_id":"celestial-noir-rose","title":"Celestial Noir Rose","description":"\u003cp\u003eGlare-free but gaze stealing with alt*ego Celestial Noir Rose sunglasses.\u003c\/p\u003e\n\u003cp\u003eIndulge in a bold fusion of function and opulence with alt*ego’s Celestial Noir Rose polarised sunglasses. Engineered to cut through glare with razor-sharp precision, these lenses offer unmatched visual clarity – whether under city lights or coastal sun. But it’s the finishing touch that turns heads: Swarovski pink crystals adorning each arm, catching the light with every turn.\u003c\/p\u003e\n\u003cp\u003eThis is performance eyewear for those who understand that elegance is in the detail and power lies in the gaze.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":55965777002883,"sku":"CNR","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/Black_Frame_Pink_Crystal_SIDE.jpg?v=1752080007"},{"product_id":"celestial-gold","title":"Celestial Gold","description":"\u003cp\u003eSee clearly and sparkle unapologetically with alt*ego Celestial Gold polarised sunglasses.\u003c\/p\u003e\n\u003cp\u003eThese sunglasses feature polarised lenses in rich, reflective gold – cutting through glare with refined precision while casting everything in a warmer, more luxurious light. Along the arms, metallic gold Swarovski crystals are set like jewellery – catching and scattering light in all the right places.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who command attention without saying a word, this is functional elegance at its most radiant.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":55965777265027,"sku":"CGO","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/Gold_Lens_Gold_Crystal_SIDE.jpg?v=1752080012"},{"product_id":"celestial-argent","title":"Celestial Argent","description":"\u003cp\u003eEffortless clarity and elevated presence with Celestial Argent.\u003c\/p\u003e\n\u003cp\u003eIntroducing alt*ego’s most refined vision yet. Designed for those who demand more than just protection, alt*ego Celestial Argent sunglasses unite polarised precision with photochromic intelligence – automatically adjusting to changing light while eliminating glare. Crafted for a sporty silhouette and luxury finish, these frames deliver lightweight comfort without compromise and vision without distortion.\u003c\/p\u003e\n\u003cp\u003eWith touches of silver crystal Swarovski shimmers on the arm pieces, it’s a statement piece for those on the go.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":55965777592707,"sku":"CSA","price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/Grey_Frame_Silver_Crystal_SIDE__8.jpg?v=1752080016"},{"product_id":"celestial-noir-neon","title":"Celestial Noir Neon","description":"\u003cp\u003eUnleash Your Inner Icon with Celestial Neon\u003c\/p\u003e\n\u003cp\u003eEngineered for impact, built for speed — the alt*ego Celestial Neon sunglasses fuse high-performance attitude with head-turning style. Trimmed in electric neon yellow Swarovski crystals, these shades channel kinetic energy into every step, sprint, or strut.\u003c\/p\u003e\n\u003cp\u003eLightweight, durable, and unapologetically bold, they’re made for athletes of style who play hard and shine harder. From courtside to trackside, let your alt*ego lead the charge.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":55965777756547,"sku":"CNN","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/Black_Frame_Yellow_Crystal_SIDE_2.jpg?v=1752080020"},{"product_id":"celestial-noir-violet","title":"Celestial Noir Violet","description":"\u003cp\u003ePowered by Celestial Violet\u003c\/p\u003e\n\u003cp\u003eTurn heads and break norms with alt*ego’s boldest statement yet. These sunglasses are drenched in attitude and adorned with electric violet Swarovski crystals that shimmer with rebellious energy. Designed for those who thrive in the spotlight, each facet reflects your fearless individuality.\u003c\/p\u003e\n\u003cp\u003eWhether you're ruling the festival scene or just walking your own runway, these shades aren't just an accessory — they're an alter ego.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":55965777985923,"sku":"CNV","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/Black_Frame_Violet_Crystal_SIDE__2.jpg?v=1752080024"},{"product_id":"orbit-sky","title":"Orbit SKY","description":"\u003cp\u003eStep into the season with bold clarity.\u003c\/p\u003e\n\u003cp\u003eOrbit Sky combines a crisp white frame with a striking blue sky gradient lens that shifts effortlessly from clear horizons to deeper tones.\u003c\/p\u003e\n\u003cp\u003eDesigned with Category 1 light transmission, 73% LVT, these lenses are perfect for low-light autumn and winter conditions, ensuring both comfort and visibility.\u003c\/p\u003e\n\u003cp\u003eThe arms are finished with metallic grey stud detailing, adding an edge of modern elegance to a performance-ready style.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e\n","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":56586865279363,"sku":"OSK","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/OrbitSky1.jpg?v=1759970161"},{"product_id":"orbit-sunrise","title":"Orbit SUNRISE","description":"\u003cp\u003eA luminous balance of strength and softness.\u003c\/p\u003e\n\u003cp\u003eOrbit Sunrise combines a refined and lightweight navy frame with a radiant pink gradient lens, shifting from delicate blush to richer rose tones.\u003c\/p\u003e\n\u003cp\u003eWith a Category 1 rating and 62% light transmission, the lens is designed for low-light autumn and winter settings, bringing clarity and warmth to shorter days.\u003c\/p\u003e\n\u003cp\u003eThe arms are adorned with matte copper studs, adding a subtle detail that elevates the performance silhouette.\u003c\/p\u003e\n\u003cp\u003eBold yet graceful, Orbit Sunrise captures the quiet luxury of dawn breaking across the horizon.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":56586871472515,"sku":"OSU","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/OrbitSunrise1.jpg?v=1759969676"},{"product_id":"orbit-glow","title":"Orbit GLOW","description":"\u003cp\u003eA statement of refined warmth for the colder season.\u003c\/p\u003e\n\u003cp\u003eOrbit Glow features a deep burgundy frame that channels sophistication and strength, paired with a gradient brown Category 1 lens offering 54% light transmission — ideal for low-light autumn and winter conditions.\u003c\/p\u003e\n\u003cp\u003eThe arms are accented with matte brown studs elevating the sporty silhouette into something unmistakably luxe.\u003c\/p\u003e\n\u003cp\u003eDesigned for performance but crafted with a couture sensibility, Orbit Glow brings a touch of opulence to every outdoor pursuit.\u003c\/p\u003e\n\u003cp\u003eMicrofibre cloth and pouch included.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":56586874552707,"sku":"OGL","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/OrbitGlow1.jpg?v=1759970405"},{"product_id":"leblanq-limited-edition-black-frame","title":"LeBlanq Limited Edition - Black Frame","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA statement of intent for the rider who means business.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ealt*ego x LeBlanq is a limited edition collaboration between two brands united by craft, built for the road and finished with intention. The sleek black shield frame is aerodynamically sculpted and feather-light, with teal stud detailing on the arms carrying LeBlanq's signature palette through to every last detail.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe photochromic Category 2-3 lens adapts in real time to your conditions, opening to 22% VLT in mixed or overcast light and darkening automatically to 10% VLT under full sunshine, so your vision stays sharp whatever the road demands.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCo-branded across the lens and limited in number, this is performance eyewear crafted with a couture sensibility.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOnce they're gone, they're gone.\u003c\/p\u003e","brand":"alt*ego ","offers":[{"title":"Default Title","offer_id":58229900640643,"sku":"LBB","price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/1.png?v=1781596572"},{"product_id":"leblanq-limited-edition-white-frame","title":"LeBlanq Limited Edition - White Frame","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA statement of precision for the rider who demands both.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ealt*ego x LeBlanq is a limited edition collaboration between two brands united by passion, built for the road and finished with intention. The crisp white shield frame is aerodynamically sculpted and feather-light, with celeste stud detailing on the arms carrying LeBlanq's signature palette through to every last detail.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe photochromic lens adapts in real time to your conditions, opening to 22% VLT in mixed or overcast light and darkening automatically to 10% VLT under full sunshine, so your vision stays sharp whatever the road demands.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eLimited in number, this is performance eyewear crafted with a couture sensibility.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOnce they're gone, they're gone.\u003c\/p\u003e","brand":"alt*ego","offers":[{"title":"Default Title","offer_id":58229910176131,"sku":"LBW","price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/3.png?v=1781595638"},{"product_id":"jetset-ibiza","title":"JETSET Ibiza","description":"\u003cp\u003e\u003cspan\u003eMade for escape and designed for excess with JETSET Ibiza.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing alt*\u003c\/span\u003eego’s boldest vision yet.\u003cem\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eDesigned for those who see sunglasses as more than just protection,\u003cspan\u003e Jetset Ibiza combines a statement shield silhouette with a smoky gradient polarised lens, delivering clarity, comfort and UVA \u0026amp; UVB 400 protection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with a lightweight performance frame and expressive patterned detailing, these frames move effortlessly from sport to travel, while bringing a little more attitude to every destination.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith flashes of hot-pink crystal detailing on the arm pieces, JETSET Ibiza is a statement piece designed to be seen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMicrofibre cloth and pouch included.\u003c\/span\u003e\u003c\/p\u003e","brand":"alt*ego ","offers":[{"title":"Default Title","offer_id":62424038179203,"sku":"JSI","price":160.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/5069\/0108\/files\/CodexImage20Aug2026_11_47_55.png?v=1787225444"}],"url":"https:\/\/altego.uk\/collections\/new-arrivals.oembed","provider":"alt*ego ","version":"1.0","type":"link"}