Our hearts are deeply rooted in snow and mountain sports, and we strive to protect the climate that enables us to thrive in these pursuits.

As such, we take our social and environmental impact very seriously. Although we accept fashion encourages newness and consumption, we are committed to minimising the level of our impact and operate as sustainably as we can.

In a step to encourage responsible consumption, alt*ego has partnered with My Wardrobe HQ, the UK’s first fashion rental marketplace. By offering our community the opportunity to rent alt*ego’s ski and snow goggle collections, we hope to promote sustainability within the fashion and snow sports industry.